Blue Bus Tracker Branding

NCRTD partnered up with AVAIL Technologies, to digitize our whole route system. Including, a mobile app accessible through QR codes throughout the region, at every bus shelter. This type of communication for any public transit, is the first of its kind in Northern New Mexico. The branding is based off of most general public transit insignias. While we feel it's functional, it also works on many levels and will be a recognizable symbol for all forms of media, throughout the campaign.